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Saturday, February 27, 2016

A "different" Rico's Lechon opens in Mactan Promenade

Rico's Lechon, Lechon Cebu, Rico's Lechon Mactan Promenade, Lechon Restaurants in Cebu, Filipino Restaurants in Cebu
When it comes to Lechon, one of my personal favorites is the spicy lechon of Rico's Lechon. I also loved the fact that one of their many branches is just a 3-minute drive away from our house. Recently, this favorite lechon brand opened a new branch in Mactan Promenade.  The new restaurant looks different and it is offering new tasty dishes that you rarely see in typical lechon places in Cebu.


Rico's Lechon, Lechon Cebu, Rico's Lechon Mactan Promenade, Lechon Restaurants in Cebu, Filipino Restaurants in Cebu

Rico's Lechon, Lechon Cebu, Rico's Lechon Mactan Promenade, Lechon Restaurants in Cebu, Filipino Restaurants in Cebu

Lechon is Cebu's pride and a lot of restaurants and stall would claim to be the best. Well, Rico's Lechon is staking its claim to the title of the best by launching a new branch and a slogan of the "Da Best Gyud!".  Mactan Promenade is a new restaurant complex near the Mactan Cebu International Airport that features some of the best local restaurant brands. The Rico's Lechon at Mactan Promenade looks so upscale thanks to interior designer Sheila Solon. 

Rico's Lechon, Lechon Cebu, Rico's Lechon Mactan Promenade, Lechon Restaurants in Cebu, Filipino Restaurants in Cebu
The lechon restaurant also revamped its menu to offer new exciting dishes that promises to excite the palate of a wider array of customers.  They now offer other meat dishes and different kinds of rice. they now serve items like Caldereta na Kambing, Pusit na Pinaputok, Pinakbet, Lechon Chili Rice, and Northern Cebu Rice Pilaf. Rico's Lechon also serves desserts like Budbud ug Tsokolate and Pandan Tapioca.

Rico's Lechon, Lechon Cebu, Rico's Lechon Mactan Promenade, Lechon Restaurants in Cebu, Filipino Restaurants in Cebu

Rico's Lechon, Lechon Cebu, Rico's Lechon Mactan Promenade, Lechon Restaurants in Cebu, Filipino Restaurants in Cebu

Rico's Lechon, Lechon Cebu, Rico's Lechon Mactan Promenade, Lechon Restaurants in Cebu, Filipino Restaurants in Cebu

Kalami Cebu Verdict:

Rebranding is good but by offering more dishes, they are now challenging a broader but much more competitive Filipino food segment. Instead of being a specialty restaurant, Rico's Lechon in Mactan Promenade is now more of a Filipino Restaurant that serves lechon. The gamble might pay off but when I go to Rico's Lechon, I will still  just get my usual serving of lechon, dugo-dugo, and good old plain rice.  Check out their new branch in Mactan Promenade and tell me your thoughts about the new Rico's Lechon. Is it really #DaBestGyud?